Design / Mood & Concept / Trend Direction:
My work bridges trend research, creative concept, and design execution to create collections that are both visually compelling and commercially relevant. I start by analyzing emerging trends to identify opportunities, then translate these insights into a cohesive mood and concept that tells a story. Finally, I bring that vision to life through thoughtfully designed products, where every detail silhouette, material, and color reflects the narrative and market direction.
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