Client: Leading Outdoor Fashion Brand (Confidential) / 2025

Project Summary

Collaborated with Accept & Proceed on a paid consumer and expert research project for a leading outdoor fashion-forward brand, exploring brand perception, customer values, and product relevance. Developed three curated outfit concepts—Utilitarian Meets Tech Outdoors, Off-Duty Look, and Feminine Touch—to interpret the brand’s identity, ethos, and core roots through tangible styling.

Participated in a 2-hour interview to present and discuss my concepts, moodboard, and styling choices, articulating how the designs align with the brand’s vision, customer lifestyle, and emotional connection. Each outfit was crafted to combine technical performance, innovation, and fashion-forward aesthetics, using layering, materials, and accessories to highlight versatility, functionality, and style.

This project demonstrates the ability to translate research insights into actionable visual storytelling, connecting product, customer, and narrative to inform future design, assortment, and marketing strategies.

Client: Private Label Home Goods Company / 2025–2026

Project Summary

Developed trend-driven insights and reports to guide private-label home goods collections for Spring/Summer 2025 & 2026, focusing on new materials, colors, and design innovations that drive repeat purchases and customer engagement. Conducted in-depth research on emerging lifestyle, color palettes, and functional design, translating findings into actionable recommendations for product development.

Synthesized trend intelligence into cohesive concepts that informed assortment planning, visual merchandising, and material selection, ensuring collections were aligned with consumer preferences and positioned at affordable to mid-range price points. Delivered insights that balanced innovation, market relevance, and commercial viability, supporting the brand’s competitive edge and repeat-buy potential.

Client: Confidential / 2024

Project Summary

Developed a freelance moodboard and creative direction centered on Ethereal Nostalgia, translating the theme into a refined, contemporary visual language. The direction balanced soft, feminine elements with tailored, structured pieces, creating a versatile aesthetic designed for modern, everyday wear.

The concept combined fluid fabrics, vintage-inspired details, and subtle florals with grounded textures and muted, earthy tones to create contrast and depth. Focused on cohesion, wearability, and authenticity, the project demonstrates a strategic approach to visual storytelling that aligns creative expression with modern brand sensibilities.

Client: Ettitude / 2024

Project Summary

Developed a research-led design brief focused on Innovation of Sleep, Tranquility, and Restoration, translating wellness-driven insights into a cohesive, contemporary product vision. Conducted in-depth research to inform concept development across design details, textiles, and materials, integrating performance, comfort, and aesthetic sophistication.

Applied circular design principles to minimize waste, extend product life cycles, and explore future-life opportunities. Designed with an inclusive lens, considering diverse body types while embedding sustainability, innovation, and impact into everyday products that enhance rest and recovery.

 ROMANTIC FLOW X SPRING / SUMMER 2021 WOVEN TOPS COLLECTION

Subtle, but statement and classic romantic details playing with flow, textures, smocking, flutter sleeves, lace details and romance into a free-flowing woven tops collection.

Process from concept to final sketches : Mood board ideation to detailed CAD sketches with construction details.

ATHLEISURE TO READY TO WEAR COLLECTION

A versatile collection playing with ready to wear elements into athleisure and sportswear for Spring / Summer 20/21

LUXE UTILITY: A F/W TRANSITION to S/S 2019 SPORTSWEAR COLLECTION

From concept, mood, trend, runway, competitive market research and analyzing future trends, designed a transitional collection of pieces through design details, fabrications, colors for Fall / Winter & Spring / Summer 2019. Through thorough design process i was able to explore different options and methods of combining two aesthetics into one, play on core, transitional and fashion colors, proportions within silhouettes, details, fabrications. I was able to think about how i see the market now and how i could put my take into it while having versatility within all pieces through trend, innovation and emerging, elevated elements to an evolving collection. 

ZOE KRAVITZ: TRANSITIONAL COLLECTION FROM LAZY DAYS TO LATE NIGHTS OUT

Zoe Kravitz known for her effortlessly cool, hip, chick aesthetic, uptown to downtown appeal has made her an influential style icon as of today. Her ever evolving style weather she's out running around in the city to going back home at 4 am after a party, she always in style. Having been following her and wanting to know in depth more of her style inspirations, i wanted to look deeper, know more about who she is, what she likes, her go to pieces, casual, cool, statement pieces. From that i wanted to create a transitional collection of pieces that i would see her wearing, telling a story of her day to night life and how what she wears waking up to coming back home late at night never changes. Research in design details, fabrications, mixing high and low pieces and pairing them with each other. Playing with different fabrications like silk twill, 100% stretch cotton twill, Poly Satin accordion pleating, micro french terry and modal stretch 2x2. These key pieces play an important part in what i would see being in her collection and also catering to the general market for anyone who wants to dress like Zoe in style.

CALIFORNIA SIMPLICITY: A DENIM COLLECTION