PRINCIPLE OF FUNCTION x dickies girl for jerry leigh Ss 16/17

Conceptulized, Designed starting with denim fabrications while thinking about the true history and details of the Dickies brand, modernizing, elevating its classic workwear styles into reworked, evolving wearable contemporary pieces for the Dickies Girl customer. Able to follow the guidelines of the Dickies brand through branding, trims, labels and hardware while keeping in mind price points, silhouettes while bring newness to the brand.